Privacy Notice

Your personal information is extremely important to us. This notice explains how and why Simpl collects, stores and processes that information, and should be read in conjunction with our terms of service.

1. Who we are

Simpl App Ltd is an independent software producer and website hosting company operating in London, United Kingdom. It is a UK Limited Company, Registration No. 07947791 and with VAT Registration No. 150 0818 45.

2. What is personal data?

“Personal data” means any information relating to a living individual who can be directly or indirectly identified from that information. The processing of personal data is governed by the General Data Protection Regulation (GDPR), which is part of EU law.

3. Who is the data controller?

The data controller relevant to this privacy notice is Simpl App Ltd.

4. What information do we collect about our users?

We collect information about you when you visit one of our App Store listings (for example, create a user account with us, make a support or general enquiry (for example via, and in the normal course of providing our app(s) and website hosting services to you.

5. What information do we collect about our website visitors?

We also collect information about you when you visit Simpl’s website

Website usage information is collected using cookies. These are text files placed on your computer to collect standard internet logs and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

You can set your browser not to accept cookies and you can also remove cookies from your browser. However in a few cases some of our website features may not function as a result.

6. How will we use the information about you?

We collect information about you in order to respond to your enquiries, to manage any account you may have with us and, if you agree, to email you about other products and services we think may be of interest to you. If you have consented to receive such marketing, you may opt out at a later date. We may also use your information collected from the website or app to personalise your repeat visits to our website or app.

7. Different kinds of information and their use, in more detail

7a. Non-personally identifying information

Like most website operators, Simpl collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Similarly, like most app operators, Simpl collects non-personally identifying information about users of its app, for instance the statistics on downloads, purchases and subscriptions supplied to it by Apple Inc.

Simpl’s purpose in collecting non-personally identifying information is to better understand how visitors use its main website, the subdomains created by its users such as and the Simpl app itself, with a view to further improving the user experience of the complete service. From time to time, Simpl may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its main website, subdomains and app.

Simpl may also collect potentially personally-identifying information like Internet Protocol (IP) addresses. Simpl does not use such information to identify its visitors, however, and does not disclose such information, other than under the same circumstances that it uses and discloses personally-identifying information, as described below.

7b. Personally-identifying information

Certain visitors to and users of Simpl’s main website, subdomains and app choose to interact with Simpl in ways that require Simpl to gather personally-identifying information. The amount and type of information that Simpl gathers depends on the nature of the interaction. For example, we ask customers who create an account with Simpl to provide a username, email address and password. In each case, Simpl collects such information only insofar as is necessary or appropriate to fulfil the purpose of the visitor’s interaction with Simpl. Simpl does not disclose personally-identifying information other than as described below. Visitors can always refuse to supply personally-identifying information, with the caveat that in some circumstances it may prevent them from engaging in certain website- or app-related activities.

7c. Aggregated statistics

Simpl may collect statistics about the behaviour of visitors to and users of its main website, subdomains and app. For example, Simpl may reveal how many downloads a particular version got, or say which design choices are most popular based on sales data from Apple Inc. However, Simpl does not disclose personally-identifying information other than as described below.

7d. Protection of certain personally-identifying information

Simpl discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors, and affiliated organisations that (i) need to know that information in order to process it on Simpl’s behalf or to provide services available at Simpl’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organisations may be located outside of your home country; by using Simpl’s websites, you consent to the transfer of such information to them. Simpl will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors, and affiliated organisations, as described above, Simpl discloses potentially personally-identifying and personally-identifying information only when required to do so by law, or when Simpl believes in good faith that disclosure is reasonably necessary to protect the property or rights of Simpl, third parties, or the public at large. If you are a registered user of a Simpl website and have supplied your email address, Simpl may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Simpl and our products. We primarily use our main website to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Simpl takes all measures reasonably necessary to protect against the unauthorised access, use, alteration, or destruction of potentially personally-identifying and personally-identifying information.

8. Other websites

Our website contains links to other websites. This privacy notice only applies to this website, so when you visit other websites through those links you should read their own privacy notices.

9. Sharing personal data

Personal data we hold is treated confidentially and with the utmost respect. Your data will only be shared for the purposes you consent to, unless we are explicitly required to do so by law.

In the normal course of business we may share a limited and proportionate amount of your personal data with the following data processors, for the following stated purposes:

For Website Hosting, Media Temple ( For Transactional Email and Email Marketing, Mailerlite ( and Mailchimp ( For Customer Support, Zendesk ( For Software Development, Dootrix Ltd ( For Backup Services, Backblaze (

If we wish to use your personal data for a new purpose, not covered by this privacy notice, we will seek your prior consent to the new processing.

Simpl App Ltd will not share your information with any other company or third party for marketing purposes, without your consent.

10. What is the legal basis for processing your personal data?

The legal basis for processing your personal data is having a legitimate interest. A minimal amount of personal data is collected, stored and processed, solely for the purposes described above.

11. User Websites

User websites appear at subdomains in the format, based on a user’s chosen username. Simpl does not control the content published to these subdomains or user websites, nor personal data collected through them. Users add, publish and edit this content themselves and are solely responsible for their own content. Simpl accepts no liability for the accuracy or otherwise of content published by, or data collected, stored or processed by, its users. However, it may choose to remove or hide a subdomain or user website at its own discretion if the Terms of Service ( have been breached, or it is requested to do so by law enforcement agencies, or it has another reasonable reason to do so.

12. Access to your information and corrections

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please get in touch using the contact details at the end of this notice.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information we store about you that you think is inaccurate.

We will normally fulfil such requests, within one month of the request, for free. We may however make a charge for this service at our normal hourly rate if a significant amount of time is required.

13. Changes to our privacy notice

We keep this privacy notice under regular review and we will place any updates on this web page. Although most changes are likely to be minor, you are encouraged to check this page regularly for updates. Your continued use of the Simpl main website, subdomains or app after any update to this privacy notice is regarded as full acceptance of this notice. All changes are in Simpl’s sole discretion.

14. How to contact us

If you have any questions about our privacy notice or information we hold about you, or if you wish to make a complaint, please contact us:

By email:
By mail: Simpl App Ltd, St Johns Church, Hallowell Road, Northwood, Middlesex, HA6 1DN, United Kingdom
By telephone: +44 1923 824276

Last Updated: 24 May 2018