Simpl Acoustics Announces Lower Price for Simpl A1 Headphone Amp for iPod

“Brilliant Sound Made Simpl”

AUSTIN, TEXAS—October 17, 2005—Simpl Acoustics is pleased to announce lower pricing on the Simpl A1 Headphone Amp for iPod. Simpl Acoustics has lowered the manufacturers suggested retail price (MSRP) of the A1 from $149 to just $99. Increased demand has allowed production costs to drop dramatically, and Simpl Acoustics would like to pass these savings onto the consumer.

The Simpl A1 allows the use of high-end headphones with the iPod and provides improved sound quality and iPod battery life. “The Simpl A1 is the perfect product for people who want the best sound quality from their iPods, and we are thrilled to provide this product to music lovers,” said Simpl Acoustics’ President, Preston Graham.

About Simpl Acoustics

Simpl Acoustics realizes that iPod + iTunes have revolutionized the way people enjoy music and have embraced this format. Simpl Acoustics believes that high-end audio does not have to be expensive and is dedicated to producing true audiophile-quality products at real-world prices.

Press Contact:

Preston Graham

512.527.0765

pgraham@simpl.com

iPod and iTunes are registered trademarks of Apple Computer, Inc.

Web address: Simpl Acoustics www.simpl.com